Search Engine Marketing
We will use a combination of tactics based on a core strategy of content generation to increase the traffic to your site. This ongoing campaign will be driven from a quarterly strategy outline followed with 3 months of tactical implementation. Each quarter we will review strategy and implement changes as necessary.
Deliverables:
- Define goals
- Brainstorm & keyword discovery
- In-depth keyword research
- Competitive analysis
- Local listing submission & optimization
- Google, Yahoo, Bing, and others
- Industry specific directory placement
- Competitive link building
- Link bait development
- Blogging & PR submission
- Local business directories
- Social media optimization
When people search online for a product or service they are usually in a buying stage. We use SEM to target your product and services so that when someone searches for a specific product your ads will show in the search result listings. SEM allows us to literally place your business in front of the people looking for you and bringing these prospects to your websites and converting them into a customer.
When compared to other traditional advertising media, search marketing is definitely more cost effective. Search engine traffic is more targeted which makes it easier for you to convert prospects to customers. We are also able to measure your response with Google Analytics so that you know how effective your campaign is, and with SEM you can see results right away.
Major search engines like Google account for more than 90% of all search engine traffic. SEM allows you to leverage your business in Google’s playground to get the maximum exposure to your business. Be seen in your industry with a specialized Search Engine Marketing strategy.
Pay-per-click (PPC) campaign management services are also available
Social Media Campaign Management
We know that you and your team are the best resource to interact with your customers and fans in an authentic way. Our ongoing Social Monitoring service allows for us to handle the “low hanging” engagement and to listen and notify you for when and where it is time to engage.
Deliverables:
- Find and manage Twitter followers
- Provide minimal “generic” content to supplement internal content
- Manage “generic” conversations
- Facilitate conversations that require your input
- Monthly report, measures and recommendations (conf call)
Social media has fundamentally changed the way companies communicate with their customers. What used to be a one-way dialogue has become a two-way conversation, a great channel that allows a company to receive both positive and negative feedback they can use to improve their products and services.
Back in the day, companies used to reach customers via different media formats: newspaper, radio, TV, and billboards. All of these remain popular advertising channels; however, none make it possible to track their ROI. How many customers ended up buying a product because of a specifi marketing campaign? How many buyers fi learned about a product on the radio? How many of them saw a specific newspaper ad? It’s a guessing game at best.
The best part is that social media allows a company to receive feedback on any campaign, even those not run online. If a marketing or advertising campaign is remarkable in any way (good or bad), the company will hear about it, as the average customer today is very likely to share his or her experiences or opinions with their trusted circle on Facebook, Twitter, and other social media sites.
Whether you’re launching a new product or location or bringing in new business partners, social media campaigns work wonderfully with pivotal moments in a company’s life. Any time you need to communicate goals or generate buzz, social media is the cornerstone of your success.
As you and your community management team begin to plan the campaign, a tactical social media plan is essential. Use it to organize your campaign’s short-term objectives for each of the social channels you’re using, team assignments, general content ideas you can build on and how you’ll use features of specific platforms (e.g., lists on Twitter or hangouts on Google+).
Level 1: $59 setup $169/mo
- Facebook Management
- 10 posts/mo
- Custom FB app
Level 2: $79 setup $329/mo
- Facebook/Google+/Twitter Management
- 30 posts/mo *across all social networks
- Custom FB app
Level 3: $99 setup $449/mo
- FB/Google+/Twitter/Instagram/LinkedIn Management
- 1 blogs and 30 post/mo *across all social networks
- Custom FB app
Level 4: $129 setup $750/mo
- FB/Google+/Twitter/Instagram/LinkedIn Management
- 1 blog and 70 posts/mo *across all social networks
- Custom FB app
Level 5: $149 setup $1000/mo
- FB/Google+/Twitter/Instagram/LinkedIn/YouTube Management
- 2 blogs and 80 posts/mo *across all social networks
- Customer FB app
- Analytics reports on trending
Social Media Setup
We will integrate social media widgets into the site in the appropriate places. Additionally, we will customize your various social media properties to have a consistent look & feel and desired functionality.
Deliverables:
- Facebook commenting on-site
- Social media links
- Social sharing (“like” and share buttons)
- Twitter feed + hashtags for product/service page feeds
- Facebook tabs for opt-in & products/services
- Facebook & twitter RSS tie-ins
- Customize Facebook page icon & cover image
- Customize Google Plus page
- Customize Twitter page design
With social media monitoring you can gain key information on your competitors, therefore improving your market intelligence. This kind of intel will allow you to make strategic business decisions in order to stay ahead of your competition.
One of the best benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.
In the past, marketers faced the challenge of ensuring their content reaches their cus-tomers in the shortest possible time. With the help of social media, sharing content got easier and faster. When you use social media for business, specifically for sharing content about your business or for content curation, all you need to do is simply share it on your brand’s social network accounts. But keep in mind that getting your customers to share your content with their followers means you need to make sure your social media con- tent aligns to your brand and interests your audience.